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IFA Online The aim is to deliver the essential news and information financial intermediaries need to conduct their business, as it happens. Our strength is in the rapid analysis of key government and regulatory developments which affect the financial advice delivered to consumers, as well as the implications any reforms might have on IFAs and the wider financial services market. IFAonline is today recognised as the first port of call for daily industry real-time news, research and information by the financial services intermediary and the associated market, and is often one step ahead of the national media in its coverage of important developments, particularly when delivering the complete team analysis of events such as the Pensions Commission, the Treasury’s Budget and government/FSA consultations and papers, such as the DWP White Paper on pension reform. The team strives to deliver news and analysis which is specialist and agenda-setting yet simple to understand – essentially harnessing the key facets applied to web journalism.