The Axe Googly Mobile App is a fun, entertaining and utility based application which allows the user to view live match scores, download fun videos and wallpapers, play a swashbuckling cricket game, get on facebook, view match schedules and set reminders or even have your own personal assistant to remind you on various occasions. This application is build around cricket and the user gets to experience this holistically. As this application revolves around cricket and is launched during the Cricket World Cup it complements the new variant of AXE which is called the AXE Googly which ensures that the user never misses out on the mating game because of Cricket. The minute the user is done with watching Cricket, with the new Axe Googly’s fragrance, he can get the girls quickly making up for the time lost watching the match. If he is worried he’s going to lose out on the mating game because of cricket, and hence wondering, how to get them once the cricket match is over... he could relax as the fragrance lets him make up for lost time. Overall the application is beautifully created to hook the user to believe the Axe Googly is distinct from the other me too brands.